Problem statement: Due to constraints from our supply partners, when shopping for Priceline Express Deal hotels, our customers can see the vicinity of the hotel, but the precise hotel address is not revealed until after the sale. We had to ensure that, while shopping, our customers understood the neighborhood in which their hotel would be located.
Solution: We needed to provide context about the hotel location at the most relevant moment in the UX to reduce cognitive load and allow the customer to compare hotel zones. To do this, we animated and zoomed into to specific areas in the location map to demonstrate exactly where the hotel zone is in relation to the searched city center.
Results: We saw a 10% increase in usage of maps, 4.25% improvement in booking conversions for Express Deal hotels and a marked reduction in customer calls about hotel location confusion.