Problem statement: Google reported that mobile users have an average of 36 apps installed on their phones yet 25% of them are unused. App developers increasingly need solutions to re-engage and remind inactive customers that they have their app installed.
Solution: Run MVP that implements app indexing APIs to expose primary app screen content, making it crawlable and discoverable in Google mobile search results.
Results: Priceline customers with the app installed are able to open results directly in the app when performing a mobile search.* Our MVP indexing--of just three screens--resulted in new, quantifiable percentage of organic traffic driving app opens.
*when searching for search terms for which Priceline ranks